Open Today! Sales: 9am-7pmService: 8am-5pm
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10% OFF MSRP plus Friendly discount for up to 16% OFF MSRP! Offer excludes Big Horn, Lone Star, Tradesman and TRX models. Offer valid towards the purchase of select new and unused 2024 Ram Light-Duty and Heavy- Duty (1500, 2500 and 3500) Laramie, Limited, Longhorn and Rebel/Powerwagon models. Up to 16% off MSRP includes manufacturer 10% off MSRP incentive and Friendly dealer discount. Not compatible with lease offers or any other retail incentive offers. Contact dealer for details. Take retail delivery by 02/29/2024.
15% OFF MSRP plus Friendly discount Offer applies to a purchase or lease and cannot be combined with any other consumer incentives. Discount may vary based on option package and features, financing terms, availability and other factors. Contact dealer for details. Must take retail delivery by 02/29/2024.
10% OFF MSRP plus Friendly discount 1. Offer excludes Big Horn, Lone Star, Tradesman and TRX models. Offer valid towards the purchase of select new and unused 2024 Ram Light-Duty and Heavy- Duty (1500, 2500 and 3500) Laramie, Limited, Longhorn and Rebel/Powerwagon models. Not compatible with lease offers or any other retail incentive offers. Contact dealer for details. Take retail delivery by 02/29/2024.

Welcome to Friendly CDJR

For several years now, Friendly Dodge Chrysler Jeep Ram (DCJR) has been proudly serving the Penn Yan, Geneva, Watkins Glen, and Hammondsport, NY, areas. During that time, we’ve cultivated a deep appreciation for our area and its residents.

To our team, you’re not just a customer. You’re a friend, neighbor, and partner, and we want to work with you to create the most satisfying automotive experience possible. Even after you’ve made your purchase, we hope you’ll return time and again for our excellent customer service.


Friendly’s Promise to You

At our dealership, we conduct business based on one simple philosophy: Expect more, get more! What we mean is that local drivers deserve the best of the best. You should have access to a vast selection, great prices, and dedicated service. When you visit our dealership, feel free to hold your expectations high. We consider it an honor to match them.


Our Large Inventory of New and Used Vehicles for Sale

When you buy a new car, the hardest part shouldn’t be financing or finding a good price. It should be choosing your car. Of course, this will only be difficult if you have the right amount of choices laid out before you.

When shopping with Friendly DCJR, you can have things your way. You will be able to choose between models as well as between trim levels, features, and specs. The best part is that you can view it all on our website, without ever needing to leave home.

This is the case with all our inventories—new, used, and certified pre-owned. Let our sales team know what you’re looking for and what features are must-haves and they’ll work to pair you up with something they know you’ll get a thrill out of. If you want to learn more about a specific vehicle before test driving it, check out our reviews or the inventory pages on our website!


Pre-Order Your Chrysler Dodge Jeep or Ram Vehicle 

Our dealership takes pride in offering a ton of different vehicles to suit any lifestyle. Though, sometimes, we may not have exactly what you’re looking for. There’s a bright side, though! If you’re after one of our core four brands, you can pre-order it here!

Go to our website and fill out a quick contact form, choose the model you want, and a team member will reach out to you to complete the next steps!


Service Center - Friendly Chrysler Dodge Jeep Ram

Thorough Service

Your car is precious to us when it’s sitting on our lot, and it remains just as precious after you take it home. When you return it to us for routine maintenance or repairs, our technicians will treat it with as much care as they’d treat their own vehicles.

From oil changes to transmission repairs, our team can do a little bit of everything. They have the genuine tools, parts, and experience to help keep your car running at peak performance. For your convenience, you can schedule an appointment online today.

While our technicians are skilled enough to take care of anything your car needs, you don’t have to be a seasoned pro to complete some services on your own. Our dealership offers a fully stocked parts center with all the same parts our team uses, so you know you’re getting the highest quality. All you have to do is stop in or fill out an order form, and we’ll handle the rest!


Trusted Chrysler Dodge Jeep Ram Financing

Financing at Friendly Dodge Chrysler Jeep Ram

For many, financing is considered the least exciting part of the car buying process. While it may not always be fun, it doesn’t need to be hard. When you have the right team helping you, it should be a fairly quick step.

When you visit our finance department, you’ll work with experts who are understanding and good at their job. Not everybody has pristine credit, and they get that. No matter what your credit history looks like, they want to work with you to get approval. At CDJR, we offer bad credit car loans to the areas of Penn Yan, Geneva, and Watkins Glen, NY. We care about customers and this is what separates us from the competition.

What really makes financing at our dealership unique is that you can go about it in various ways and even take steps to make the process much easier. Saving time is important, and you can do that with our online finance application. This lays out your options upon your approval. Once you pick one, our team will add the finishing touches and review it with you when you arrive.

Maybe you want to know what you’re going to be paying for your future ride ahead of time. That’s when you can make use of our payment calculator. This takes the vehicle you want and shows you an estimated monthly payment based on your preferred down payment, length of lease or finance term, credit score, etc.

Do you want to get something for your current car or truck? The KBB Instant Cash Offer (also known as Value Your Trade) tool will ask you to input some information about the vehicle’s condition, year, etc., and will present an offer based on those numbers.

Finally, our dealership knows everyone’s schedule is different, so we’ve come up with a way for anyone to get a car regardless of how busy they are. Introducing: Fast, Friendly Deal, an easy way to buy your car online. Pick your car, truck, or SUV from one of our inventories, customize your payment, and then schedule pickup or delivery! It truly is that easy!


Visit our CDJR Dealer in Penn Yan, NY Today!

At Friendly DCJR, we always look forward to meeting new members of our Penn Yan, Geneva, Watkins Glen, and Hammondsport, New York, service area. Feel free to visit anytime Monday through Saturday. We’d be glad to show you our fine stock of new and used Dodge, Chrysler, and Jeep vehicles. Come see us soon to learn more!
Contact Our Team Today!

Our Reviews

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Facebook Feb 28, 2024

I recently purchased a Ram at Friendly DCJ...I highly recommend them!!! Carl Miller very witty, knowledgeable, great salesmen to work with

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Google Feb 27, 2024

Ryan Girgis super friendly helpful we really appreciate all the help he did I would recommend him to all my friends and family

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Google Feb 24, 2024

Kyle was awesome! He made my first experience with a dealership an absolute delight! From start to finish I felt like he had my best interests in mind, and really heard what I had to say. He went the extra mile to make sure my needs were met. Very personable too; give that man a raise!

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Google Feb 24, 2024

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Google Feb 20, 2024

A very nice experience with Jen Maier. She was understanding of what I needed and was very helpful. I would suggest my friends and family to do business with her.

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Friendly CDJR 42.643368, -77.047113.