Open Today! Sales: 9am-7pmService: 8am-5pm
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Available on select tires in stock at participating dealerships.  OHTSU, Kelly, Laufenn & General are excluded. Not compatible with the Tire Price Match Guarantee. See Service Advisor for details on separate Michelin, BFGoodrich & Uniroyal promotional offers. Offer valid 3/1/2023 - 4/30/2023.
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2023 Jeep Grand Cherokee L Laredo 4x4 Stock # 23116. VIN: 1C4RJKAG4P8754400. $499/month for 39 months Lease for $499/month for 39 months. 10,000 miles per year. Taxes, fees and first payment due at signing. $0 security deposit. Residency restrictions apply. Not all buyers will qualify. Take new delivery from dealer stock by 4/3/23. See dealer for complete details.
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2022 Jeep Grand Cherokee 4xe $559 x 39 months Stock #22725. VIN: 1C4RJYB66N8758826. Lease for $559/month for 39 months. 10,000 miles per year. Taxes, fees and first payment due at signing. $0 security deposit. Residency restrictions apply. Not all buyers will qualify. Take new delivery from dealer stock by 4/3/23. See dealer for complete details.
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2022 Ram 1500 Quad Cab Warlock 4x4 $409/month for 39 months Stock #22569. VIN: 1C6RR7GG6NS175512. MSRP: $26,805. Lease for $409/month for 39 months. 10,000 miles per year. Taxes, fees and first payment due at signing. $0 security deposit. Residency restrictions apply. Not all buyers will qualify. Take new delivery from dealer stock by 4/3/23. See dealer for complete details.
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Subject to approved credit.

Welcome to Friendly CDJR

For several years now, Friendly Dodge Chrysler Jeep Ram (DCJR) has been proudly serving the Penn Yan, Geneva, Watkins Glen, and Hammondsport, NY, areas. During that time, we’ve cultivated a deep appreciation for our area and its residents.

To our team, you’re not just a customer. You’re a friend, neighbor, and partner, and we want to work with you to create the most satisfying automotive experience possible. Even after you’ve made your purchase, we hope you’ll return time and again for our excellent customer service.


Friendly’s Promise to You

At our dealership, we conduct business based on one simple philosophy: Expect more, get more! What we mean is that local drivers deserve the best of the best. You should have access to a vast selection, great prices, and dedicated service. When you visit our dealership, feel free to hold your expectations high. We consider it an honor to match them.


Our Large Inventory of New and Used Vehicles for Sale

When you buy a new car, the hardest part shouldn’t be financing or finding a good price. It should be choosing your car. Of course, this will only be difficult if you have the right amount of choices laid out before you.

When shopping with Friendly DCJR, you can have things your way. You will be able to choose between models as well as between trim levels, features, and specs. The best part is that you can view it all on our website, without ever needing to leave home.

This is the case with all our inventories—new, used, and certified pre-owned. Let our sales team know what you’re looking for and what features are must-haves and they’ll work to pair you up with something they know you’ll get a thrill out of. If you want to learn more about a specific vehicle before test driving it, check out our reviews or the inventory pages on our website!


Pre-Order Your Chrysler Dodge Jeep or Ram Vehicle 

Our dealership takes pride in offering a ton of different vehicles to suit any lifestyle. Though, sometimes, we may not have exactly what you’re looking for. There’s a bright side, though! If you’re after one of our core four brands, you can pre-order it here!

Go to our website and fill out a quick contact form, choose the model you want, and a team member will reach out to you to complete the next steps!


Service Center

Thorough Service

Your car is precious to us when it’s sitting on our lot, and it remains just as precious after you take it home. When you return it to us for routine maintenance or repairs, our technicians will treat it with as much care as they’d treat their own vehicles.

From oil changes to transmission repairs, our team can do a little bit of everything. They have the genuine tools, parts, and experience to help keep your car running at peak performance. For your convenience, you can schedule an appointment online today.

While our technicians are skilled enough to take care of anything your car needs, you don’t have to be a seasoned pro to complete some services on your own. Our dealership offers a fully stocked parts center with all the same parts our team uses, so you know you’re getting the highest quality. All you have to do is stop in or fill out an order form, and we’ll handle the rest!


Trusted Chrysler Dodge Jeep Ram Financing

Financing at Friendly Dodge Chrysler Jeep Ram

For many, financing is considered the least exciting part of the car buying process. While it may not always be fun, it doesn’t need to be hard. When you have the right team helping you, it should be a fairly quick step.

When you visit our finance department, you’ll work with experts who are understanding and good at their job. Not everybody has pristine credit, and they get that. No matter what your credit history looks like, they want to work with you to get approval.

What really makes financing at our dealership unique is that you can go about it in various ways and even take steps to make the process much easier. Saving time is important, and you can do that with our online finance application. This lays out your options upon your approval. Once you pick one, our team will add the finishing touches and review it with you when you arrive.

Maybe you want to know what you’re going to be paying for your future ride ahead of time. That’s when you can make use of our payment calculator. This takes the vehicle you want and shows you an estimated monthly payment based on your preferred down payment, length of lease or finance term, credit score, etc.

Do you want to get something for your current car or truck? The KBB Instant Cash Offer (also known as Value Your Trade) tool will ask you to input some information about the vehicle’s condition, year, etc., and will present an offer based on those numbers.

Finally, our dealership knows everyone’s schedule is different, so we’ve come up with a way for anyone to get a car regardless of how busy they are. Introducing: Fast, Friendly Deal, an easy way to buy your car online. Pick your car, truck, or SUV from one of our inventories, customize your payment, and then schedule pickup or delivery! It truly is that easy!


Visit our CDJR Dealer in Penn Yan, NY Today!

At Friendly DCJR, we always look forward to meeting new members of our Penn Yan, Geneva, Watkins Glen, and Hammondsport, New York, service area. Feel free to visit anytime Monday through Saturday. We’d be glad to show you our fine stock of new and used Dodge, Chrysler, and Jeep vehicles. Come see us soon to learn more!
Contact Our Team Today!

Our Reviews

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Google Mar 28, 2023

Best car dealership experience will be back in the future

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Facebook Mar 28, 2023

From the minute I walked in the door it was a very pleasureable experience would 100% recommend go see Dave!!

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DealerRater Mar 25, 2023

Cassandra and Anthony were both super helpfully to my wife and I in purchasing our new vehicle. I would definitely recommend both of them to everyone I know in the market for a new vehicle. 20/10 star service!!

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Google Mar 24, 2023

This is my first purchase from Friendly jeep. I will definitely shop here again. My salesman, Dan Picchi, was extremely helpful working with me to find just what I was looking for. We had to look out of state to find my car, He got it within a couple days. Price was right for me. Everything went exceptionally smooth. Very happy with my new jeep cherokee trailhawk. Thanks. Pete V

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Google Mar 23, 2023

This is the 5th vehicle we got from Friendly's. Their professional behavior and willingness to help will keep us coming back.

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Friendly CDJR 42.643368, -77.047113.